Is the idea of entrepreneur/fashion victim, Mike Heijnen. Did I say victim?… Well, I guess I did. Because if you love fashion as much as he does, you’ll finally became a victim… A happy one though. Back in the 80’s, Mike’s father introduced the famous denim brand, “Pepe Jeans” in the Benelux.
That was the beginning of his love for used and stoned washed garments. The old faded look was just as fashionable then, as it is now. With that in mind, Mike decide to use raw materials to create soulful garments. This aged character make it a brand that any man would be proud to wear.
Every bag is unique, like you. Every bag is handmade in Amsterdam. Why? Because we are proud of our country, our history, and our people. Every bag is and will be fashion history.
Every bag is one-and-only. And this bag belongs to each of you, the one-and-only.